Break through to the surface with strategic marketing.

Strategic thinking, marketing know-how

Blue Ocean Intelligent Marketing (Blue Ocean IM) is a full-service marketing agency that gets better results for its clients. We bring a powerful blend of strategic thinking, marketing know-how and a "can-do" attitude to every project. That’s why our clients keep coming back for more.

We provide a complete marketing consultancy service for any size of business, offering advice at a strategic level, combining marketing expertise with business acumen, to help organisations achieve their objectives.

What they're saying about us...

Blue Ocean Intelligent Marketing have made a substantial difference to my business this year. They scoped the market place and identified new business opportunities in the corporate sector, and new business in the North West enabling Castle to open up a new office in Manchester. We have also jointly developed a new concept of marketing outsourcing so businesses with little experience of marketing can have their people/department professionally managed by us. I would recommend Blue Ocean to any business seeking to grow their sales and profit.

Suzanne Burnett - Managing Director - Castle Employment

"Best of breed, describes how i feel about Blue Ocean Intelligent Marketing! With Blue Ocean we have developed an amazing sales pipeline that will increase our sales by a third this year, we have created "tech tours" that showcase our innovative technology and case studies that demonstrate how Unison has delighted it's customers. We have attracted new business from the USA, Europe and the UK as a direct result of working with Blue Ocean."

Alan Pickering - Managing Director - Unison

"Blue Ocean Intelligent Marketing played a vital role in helping the North Yorkshire Credit Union define its brand and proposition in the financial market. We have been thrilled with the results of the look and feel of the business and the marketing plan that was devised for us. We have almost doubled our budgeted target for the first year with regard to recruiting new members, achieving 2800 members against our target of 1500, and all of this done during the worst recession for 70 years."

Nick Marshall - Project Manager -North Yorkshire Credit Union

Get in touch...

Please contact us for details of how we can help

07903 729119

About Us

Based at the Woodend Creative Centre, Scarborough in the North East of England. Blue Ocean Intelligent Marketing was established in 2009 by two aging but hugely passionate sales and marketing guys, committed to helping businesses in Yorkshire and beyond maximise their potential by inventing and executing growth strategies.

Our ethos demands that we are questioning and consultative, ensuring that the work we do answers our client’s briefs.

We produce great results through the most appropriate marketing medium in the most cost-effective manner. We believe that the best marketing comes from understanding and openness between a client and agency.

Whether your organisation is launching a new product or service, revitalising a brand, communicating with or incentivising your customers to buy more or simply trying to grow your bottom line, Blue Ocean Intelligent Marketing can help you meet your objectives and provide a significant return on investment.

Why Us

To put it simply, our strategies are practical because we know what works and how to implement them effectively; it’s one of the benefits of our collective 60 years of marketing.

We also know our limitations, if we don’t have the skills or knowhow to achieve what your business requires we will know where to get experienced specialists from and manage them seamlessly so customers services remains high at all times.

At Blue Ocean, you will always have direct contact with the owners/directors and because we are a small but perfectly formed agency with low overheads your investment with us is well spent on effective ideas and campaigns and not fancy offices.

Radar

What We Do

We formulate and articulate brand and business strategies that are aligned to your business goals.

We then create sales and marketing campaigns and engaging brand experiences that help you reach your goals as quickly as possible. To achieve the best results we follow a simple but thorough five-step plan that allows us to get under the skin of your business and your customers to find the essence of what the customers are seeking and how best your business can exploit these opportunities and create lasting relationships.

Our Process

areas of expertise

Please click the links below to find out more

Companies can travel the whole brand journey with us or pick and choose where and when we can have the greatest impact for them.

Strategic Marketing Consultancy

Providing a complete marketing consultancy service at a strategic level for small, medium and large organisations.

Brand Development

From creation of new brands to the revitalisation of existing brands, Blue Ocean IM has the experience to support your most valuable asset.

Integrated Marketing

Creatively combining marketing disciplines to deliver campaigns that achieve objectives and maximise return on investment.

Sales Lead Generation & Pipeline Management

Identify clear sales targets/segments and find qualified sales leads. Understand your customers buying process, so the buying process can be speeded and made more effective by providing the right information at the right time to close the sale

Events & Exhibitions

Conception, organisation and management of a wide range of events, seminars and exhibitions.

Market Research & Insight

Delving into new markets, gaining insights into what makes customers tick and what their future needs might be. Reviewing a businesses competitive set and developing positioning that creates less competition and more opportunity.

Press, Media & Public Relations

Devising creative and innovative PR campaigns that ensure effective internal and external communication through a variety of channels.

Design Services

Blue Ocean IM through the careful management of its partners can Create and design a range of marketing material, including literature, point-of-sale and exhibition graphics, to ensure that your company gives the right impression.

OurClients

Marketing companies are defined by who their customers are and what they've done for them. Here are a few of the clients and projects that best define who we are and what we can do.

Like you, each customer listed here has unique business goals that require custom approaches and tailored marketing campaigns. Blue Ocean IM works to deliver marketing advice and programs that meet our client’s specific business objectives. From strategic thinking to tactical campaigns, Blue Ocean provides marketing solutions that drive business growth, achieve sales objectives, and build brands.

Marketing can work. Let us show you how.

brands we've worked with...

  • Whitby Seafoods
  • Unison
  • Castle Employment
  • North Yorkshire Credit Union
  • Ay-Pe
  • CLS
  • Merlin Software
  • DiModa
Unison

Objectives

  • Improve Sales Growth
  • Marketing Health Check

Activity

  • Re-write the sales & marketing plan
  • Exploit the dollar / pound exchange rate
  • Research target customers
  • Review resourcing

Outcomes

  • New marketing comms
  • Appointment of the KTP Graduate
  • Target U.S. market and implement a number of technical tours to the U.K
  • Train & coach the sales team to maximise the opportunities with the tech tours

Results

  • £2 million of new orders
  • £1 million sales pipeline
North Yorkshire Credit Union

Objectives

  • Create a motivating and engaging new credit union
  • Recruit 1000 new members by May '10

Activity

  • Market research & consumer insight
  • Brand workshop
  • Creation of marketing plan

Outcomes

  • New brand & repositioning
  • Continuous rollout of segmented Comms plan
  • New brand identity

Results

  • 1000 new customers in 5 months
  • NYCU the most talked about credit union in the UK
Castle Employment

Objectives

  • Create more interest and awareness of Castle and raise the sales value for each client

Activity

  • Review the Castle brand and marketing plan and make recommendations

Outcomes

  • Castle brand revitalisation
  • Creation of executive level recruitment offering
  • Plan media & communications
  • Engage the staff in account management & development
  • Implement a regional networking & development plan

Results

  • 10 key accounts on long term contracts
  • 7 customers in a "Partners Programme"
  • Boosted sale revenue by 30%

PrincipalPartners

Peter Wilkinson

Peter WilkinsonToo many years in sales and marketing working for blue chip businesses like Mars and local print and electronic media company GA Pindar & Sons Ltd

Peter is Non-Executive director of five regional businesses, helping them to sharpen their strategy and flourish financially in a challenging global market.

Vice Chairman for Scarborough Renaissance, which successfully won the “most enterprising town in Europe” award in 2009. This was a voluntary role and something Peter feels passionate about.

David Jesson

David JessonDavid has 22 years in sales & marketing working for blue chip high growth businesses like McCain Foods, Wyeth Healthcare, Astra Zeneca (The Quorn brand) and GA Pindar & Sons. The last two appointments as Head of Marketing & Group Marketing Director.

In 2008 David set up a marketing consultancy Fruitful Marketing Ltd and in the short time has helped over twenty businesses across Yorkshire to improve their marketing through improved brand strategies and creative marketing campaigns.

David has recently volunteered to be a director of the Scarborough Business Association.

ContactUs

Blue Ocean Intelligent Marketing - 07903 729119
davidj@blueoceanintelligentmarketing.co.uk




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Our Partners

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